Internet and Facebook is a major topic in our society today
and as helped us in major aspects of our life.
Facebook page administrators maybe
happy to hear that from now on they will all be able to access statistics
about impressions and comments for each entry posted to their wall.
Until now, this feature was only available for pages with at least 10,000 fans,
but it is now available to all administrators. Sure, access to this data
makes many companies and small businesses happy.
(Internet and Facebook) Impressions:
The number of times each post appeared on the wall and in the Fan Feed
Feedback: the number of comments and likes provided, for each impression
So let’s say you post something and 10 people see it. Of these ten people,
one left a comment and one clicked. Your feedback score, then, would be
20%. But you have to take these numbers into the context of what they mean.
For example, let’s say that as your popularity grows, you’ll see more
impressions but fewer comments. This is not necessarily a bad thing
(although not necessarily good). Although we hope all you post and
comment on will be commented on, you must understand that what
we want and what we don’t always get is the other.
In any transaction-based situation, as the number of users increases,
the likelihood of interaction increases. However, the reaction act
is not likely to increase by the same number.
As with almost anything you do openly, you’ll need to measure
your reaction and take it into two directions. First, is the reaction
positive or generally negative? Second, based on the first answer,
what were you doing that was different from what you did before?
Getting the most out of any statistic is a matter of taking all aspects
into account. With the addition of Facebook, it will give you insight,
but it will not answer every question. So, take the information as it comes in
and see the interesting things you can find with it.